One of the most important principles of real estate negotiation is to learn why the seller is selling. More than that though, you want to try to learn the seller’s motivations for every aspect of the process. In other words, learn not just why he wants to sell, but also why he wants to sell a particular way, why he wants the price he is asking, what’s important to him when making decisions, and more.
Watch for personal motivators, too. Is the seller more motivated by what she reads or by what she hears? Is she more motivated by the promise of a fast sale, or a high price? Listen for clues.
A seller who continually says, “I see” is probably more visually oriented and motivated. You want to show such a seller the advantages of your offer. Don’t just explain the offer, but point out on paper why it can work for you both.
Statements like “I just don’t want any problems,” or “I just want to be done with this” indicate she is more motivated to avoid stress than by positive goals. In this case, you would want to make the process as easy as you can for the seller. You might also suggest that this is her chance to “be done” with selling.
Early in your real estate negotiations, gather any information you can on the seller’s motivations, then decide how to use this information. For example, I have a friend who likes to see himself as a shrewd negotiator. Letting him “win” a lot of small concessions is a sure way to get what you need most. Use a seller’s own motivators, and even their own words. If they say “I understand” a lot, then start a statement with “I think you understand why…”
It is even easier to use the specific motivations involved. If you learn that a buyer of your house wants to be able to tell his friends what a great price he got, push hard on every other area. Get the terms you want, have him pay all the closing costs, etc. Take the attitude that if he’ll give you what you want, he’ll get what he wants.
A little more sophistication is called for most of the time, of course. You can’t just say “Oh, you want that? Then give me this.” Negotiate hard in all areas, but let him “win” the concessions he wants from you, and downplay what you have won. You’ll both be happier in the end. There are many important principles involved in real estate negotiation, but you can’t go wrong starting with an understanding of a seller’s motivations.
'The attention to detail and professionalism that Troy and his staff brings to our contract drafting process is unmatched. It’s a rare occurrence to find a law firm that cares as much about your legal protection as you do. But, Doucet Co. LPA is that law firm."
Mr. Doucet and his staff handled two foreclosures and a related matter for me. I found everyone in his office to be professional, effective and responsive. Everything he handled for me got me the results I expected. I highly recommend Doucet Co., LPA.
As an attorney and former client of Doucet Co., LPA, I was very impressed with the representation of Troy Doucet and his firm. I would recommend him to all who face difficulty in saving their home or getting cooperation with their mortgage companies.
If you need legal assistance regarding foreclosure, I urge you to consider putting your complete trust in Doucet Gerling. They will employ their vast knowledge and expertise on your behalf and work to attain a great outcome for your individual needs and situation.
"Troy Doucet is one of the most gifted attorneys that we have ever had the pleasure of dealing with. He treated us with kindness and generosity. We were most impressed with his integrity and high sense of duty to us. If you are looking for an attorney to get the job done we highly recommend Troy Doucet. Our family can never thank him enough for getting our foreclosure problem solved."
My company has worked with multiple law firms in the past, but none have come close to matching the quality we are seeing from Doucet & Associates. If you want an attorney who has a deep understanding of both the legal system AND business, hire them – you won’t be disappointed.
"Mr. Doucet worked wonders in my case. He stood up for me when I felt overwhelmed and helpless and kept my credit rating and future intact. Thanks you so much for helping me and my family."
"My family and I would like to send a thank you with sincere gratitude for all the time, hard work, and long hours set a side daily to represent and speak on our behalf during a very challenging time in our life. Our success is a reflect of your commitment. Thank you Troy Doucet & law firm."